IKEA Temple

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–  Don’t think about it. Don’t think at all. We will do it for you…

FYRKANTIG, SPARSAM, DAGSTORP, FLÄRDFULL, RIKTIG ÖGLA, GRÖNKULLA,  KNUTSTORP, NORRÖRA, ÖDMJUK, SMÖRBOLL, GODIS SKUM, DOM BAS, PISSLYNGAR, GROGGY, FARTYG, PRICKIG, FRACK, KOKOSNÖT, SÖRE, BLADVASS AGGERSUNG, BALKARP, FALKHOJDEN, HEMNES, CHOSIGT, IGATORP, KNORRIG, KNOPPALANG, LIATORP, OLEBY, RINGSKAR, SOMMAR, SANDERUM, TORKIS, VIDJA,YDDINGEN, LAKHEDEN, HEMSTA, JANSJO, CHOCLAND.

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Gabriel Stoian Introduces us behind the scenes in a reality that we fail to acknowledge, a result of the implementation of a way of thinking and behavioral patterns generated by what the artist defines as the IKEA Temple. Obsessive repetition of rules and unsettling instructions apparently meant to ease our lives, guide us towards a rather complicated system of imposed values that in fact are based on non-value.  Andreea Emilia- re: art.

Everything seems to be handled so bizarrely well in the low-cost IKEA store, unless we start to wonder… Most people are drawn to this shop as if it would be a contemporary temple that manufactures flat-packs insted of wisdome. Is this apparent democratization of style creating a vivid reality, or is it more likely to limit our options in choosing the objects surrounding us? Through this project I want to generate an insight in relation to the IKEA products and question the authenticity of the – Do it yourself – concept which, from a different angle, looks more like: Don’t think about it. Don’t think at all. We will do it for you…